Brand identity
Names, marks, type and the rules that hold them together.
- Strategy & naming
- Logo & type system
- Guidelines that get used
Ines
Varga®
Brand identities and digital products for founders who would rather be specific than safe.
Independent designer in Copenhagen. Eleven years across identity, product and web — usually all three for the same client, which is the point.
Trusted byHaldeKold Swim ClubFormworkPaceAtelier SólNordlys FilmTidewater Bank
Selected work
05 of 18 projects
HALDEOuterwear for wet weatherBergen, est. 1974
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KOLD
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Next swims
Sat · Islands Brygge07:00
Sun · Amager Strand08:30
Water today6°C
9:41●●●
Morning run · Søerne
8.42km
4'52"PACE
41:03TIME
148BPM
Save run
Buildings that age well.
A Copenhagen practice working in concrete, timber and light. 41 projects since 2009.
Glass & objects · ReykjavíkAtelier Sól
Hand-blown carafes, photographed only in morning light so the shadows do the selling.
Carafe No. 4 — €180Tumbler set — €96
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Index
Everything since 2021No.ProjectDisciplineClientYear
18Halde
Identity, packaging, e-commerceHalde AS2026 17Nordlys Film Festival
Identity, motionNordlys2026 16Kold Swim Club
Product, brandKold ApS2025 15Pace
Product, design systemPace Labs2025 14Tidewater Bank
Product strategy, UITidewater2024 13Formwork Arkitekter
Web, art directionFormwork2024 12Atelier Sól
Art direction, shopSól ehf.2023How I can help
Usually 2–4 at onceProduct design
Apps and tools that feel obvious the first time you open them.
- Research & flows
- UI & prototypes
- Design systems
Websites
Fast, editorial sites — designed and shipped as real code.
- Art direction
- Next.js & CMS
- Launch & care
Art direction
Photography and campaigns that look like they came from one hand.
- Shoot direction
- Campaign systems
- Packaging
Hello, I’m Ines
Since 2015
I spent six years at studios in Berlin and Copenhagen before going independent in 2021. I work with a small group of writers and developers I trust, and I keep the list of clients short so every project gets my full attention — not a junior’s.
Experience
Independent2021 —
Design lead, Kontrast2018—21
Designer, Studio Halvtone2015—18
Also
Guest teacher, summer type school2023 —
Type for the Pace app2025
Talk: Brands that age well2024
“Ines turned forty slides of strategy into a brand our whole team understands — and our customers noticed in a week.”
Mads Holm
Founder, Halde
Founder, Halde