Framer's marketplace categorizes templates by use case — portfolio, agency, SaaS, and more — and those categories reflect genuinely different structural assumptions, not just different visual themes.
Portfolio templates
Built around showcasing a body of work by one person or a small team: project galleries, case study pages, a bio/about section, often a résumé-style history. The structural assumption is "one person's work, presented chronologically or by category." If you're a freelancer, photographer, or individual creative, this is almost always the right starting category.
Agency templates
Structurally similar to portfolio templates but built around a team and client relationships rather than one person: service pages, team member sections, client testimonials, and often a more explicit "hire us" conversion path throughout. If you're representing a studio or team rather than yourself individually, an agency-categorized template will already have the right sections in place — client-facing service descriptions, team bios — that a personal portfolio template would need real restructuring to support.
SaaS templates
Built around a single product's value proposition: hero, features, pricing, social proof, a strong CTA — see our dedicated post on what actually makes a SaaS landing page convert. If you're marketing a software product rather than showcasing work, this category's structure (persuading toward a specific action) is fundamentally different from a portfolio's structure (showcasing a body of work).
Why picking the right category saves real time
Starting from a template built for the wrong use case means either fighting its existing structure (removing sections that don't apply, adding ones that do) or leaving it visually mismatched to your actual content. Starting from the right category means the sections you need are largely already there — you're filling in content, not restructuring layout.
Where to actually check
This site's free portfolio and agency templates and its free SaaS landing page template all have real live previews, so you can confirm a template's actual structure fits your use case before committing design time to customizing it.