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Pure Next.js or Hybrid HTML? A Practical Decision Guide for Framer Exports

The two export modes solve genuinely different problems. Here's how to pick based on what actually matters for your specific site.

PublishedJuly 20, 2026
Read time2 min
Written byThe Framer → Next.js team
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Every Framer-to-code conversion tool that offers more than one output mode is really offering a choice between two different things you can optimize for — and you can't have both at their maximum at the same time. Here's the honest tradeoff.

Pure Next.js: keep everything exactly as it was

This mode keeps Framer's actual runtime intact — its animation engine, hover states, breakpoint variants, appear effects — so the converted site renders and behaves identically to the original. You get a real, deployable Next.js project: genuine .tsx source, a real package.json, something a developer can open, read, and extend.

What it's actually good at: pixel-perfect fidelity, code ownership, and getting off Framer's hosting and subscription entirely while keeping a site exactly as designed. What it's not: a guaranteed performance upgrade — since the runtime carries over, a heavy site stays heavy. We measured this directly across 10 real templates; see our full test results.

Hybrid HTML: rebuild for maximum Lighthouse score

This mode strips Framer's JS runtime, re-encodes and self-hosts every image as WebP, inlines fonts, and rebuilds animations using lighter CSS-based equivalents where possible. The output is static HTML with a fraction of the original JavaScript weight.

What it's actually good at: large, real, repeatable performance gains — we've measured single-page mobile Performance jumping from the mid-30s to the low-to-mid 80s on genuinely JS-heavy sites. What it costs: some of Framer's most JS-dependent interactive effects don't translate 1:1 into the lighter rebuild, so an extremely animation-heavy site may show small visual differences.

The actual decision

Ask which failure mode you'd rather have. If a client or stakeholder would notice a subtle animation difference before they'd notice a slow load time, use Pure Next.js. If the site's whole pitch is "look how fast this loads" — an agency portfolio, a Core Web Vitals-sensitive landing page — use Hybrid.

A reasonable middle path: convert with Hybrid first, since it's non-destructive to try, compare both against the original with real Lighthouse numbers, and only fall back to Pure Next.js for pages where the animation difference is genuinely a problem.

#framer#nextjs#html#export#decision guide

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Pure Next.js or Hybrid HTML? A Practical Decision Guide for Framer Exports — Framer → Next.js Optimizer