Agencies that build client sites in Framer are increasingly offering "we'll also give you a portable, self-hosted version" as part of their service — a genuinely good value-add, worth doing properly rather than as an afterthought.
Why this is a real service offering, not just a nice-to-have
Clients increasingly ask about platform lock-in before committing to a build, especially larger or more risk-conscious ones. Being able to say "yes, and here's exactly what you get if you ever want full independence from any platform, including us" is a genuine differentiator against agencies who either don't offer this or don't understand the technical tradeoffs well enough to explain them clearly.
What "doing it properly" actually requires
Understanding the tradeoffs yourself first, not just the marketing pitch of whatever export tool you use. Know specifically what does and doesn't survive an export for your typical build pattern — see our posts on hover effects, forms, and mobile menus after export, since these are the most common things that need explicit attention, not automatic assumption.
QA time built into the process, not treated as optional. An export that "looks right" on a quick glance and one that's actually been clicked through, form-tested, and breakpoint-checked are different deliverables — only the second one is something you should confidently hand to a client as finished.
Clear documentation of what you're delivering. A short handoff document — what's included, what needed manual attention during export, any known limitations — protects both you and the client from mismatched expectations later.
Pricing this as a service
Some agencies bundle export as a standard part of every project (a differentiator baked into the base offering); others treat it as an optional add-on at project close, priced to cover the actual QA time it takes to verify a clean handoff. Either works — what matters is that the actual verification work happens, since an unverified export handed over as "done" is where reputational risk lives, not in the export itself.
The genuine business case
Clients remember agencies that reduced their risk, not just ones that delivered a good-looking site. Offering a real, verified export path is a concrete way to demonstrate that you're thinking about the client's long-term interests, not just the immediate deliverable — and it's the kind of thing that gets referred to other clients specifically.