If you're deciding between the two platforms for a new site, Framer vs Webflow is the comparison you want. This is for the different, more specific case: you already have a site built in Framer and are considering moving it to Webflow.
There's no direct import
Webflow doesn't have a Framer import tool, and Framer doesn't export to Webflow's format — the two platforms have entirely different internal data models (Framer's Variables/Effects/component system vs. Webflow's class-based Designer), so there's no automated path between them. A Framer-to-Webflow move is a rebuild, using the live Framer site as a visual and content reference — the same category of work as a WordPress migration, just landing on a different builder.
What that rebuild actually involves
- Layout and design get rebuilt in Webflow's Designer by eye, referencing the live Framer site. Webflow's class-based styling system is different enough from Framer's that this isn't a mechanical translation — expect real design time, not a find-and-replace.
- Content (text, images) copies over directly — download your images from the live site and copy your text before starting, so you're not scrambling for source content mid-rebuild.
- CMS Collections map conceptually (both platforms have a native CMS concept), which makes this migration meaningfully less painful than moving to a platform without one — but the field schemas still need to be recreated by hand in Webflow, then the content re-entered or imported via CSV where the item count justifies it.
- Animations and interactions are the part that takes the most redoing. Webflow has its own interactions/animation system (IX2), and it doesn't read Framer's animation data — every scroll reveal, hover effect, and transition gets rebuilt using Webflow's own tools, from scratch.
- Forms need Webflow's native form element reconfigured, and any custom submission handling (webhooks, integrations) rewired.
When this move actually makes sense
The honest case for moving from Framer to Webflow: you or your team specifically want Webflow's ecosystem — its particular CMS flexibility, its specific hosting/CDN setup, its interactions system, or a team that's simply more fluent in Webflow than Framer. That's a real, legitimate reason, and if that's you, the rebuild above is just what it costs.
What it doesn't solve on its own: if your actual complaint is "I want to stop paying a recurring site-builder fee" or "I want real code I own," moving to Webflow doesn't get you there — you'd be swapping one hosted, proprietary builder for another with its own monthly plan. If ownership and hosting cost are the real driver, converting the Framer site to a real Next.js project (or a static HTML bundle) gets you code you can host anywhere, for free, without the from-scratch design rebuild a Webflow migration requires — worth checking that option before committing to a full Webflow rebuild.